Design Brief Template: Editable & Free Example FigJam
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For the purpose of this article, we'll use client and company interchangeably to represent the party commissioning the design project. If you want to set yourself up for success on your next design project, it’s imperative that you start with a design brief. A design brief creates a structured road map for your project and helps facilitate better communication for everyone involved. Your team will find the type of brief that serves your design project management style best in terms of length, detail, and work style. Small requests or smaller-scale projects may not require as hefty of a brief, but there are still key elements that all briefs share.
Collaborative team
With these questions in mind, you’re ready to work hand in hand with your client to create a successful product with this unique design brief. But, with an effective design brief example, you’re off to a great start. Amidst the design process, it’s often effortless to miss what already exists. However, existing assets can be a goldmine of inspiration and valuable context for your designers. Securing approval on your design brief is more than just a formality—it’s the go-ahead for creativity within agreed boundaries.
Final Thoughts on Design Briefs
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Collectively spark new design ideas and build upon existing ones—together. Sandbox Software is a small company that develops high-quality CAD software for professionals. In business for over 2 decades, the company has a dedicated and loyal following in the professional sector.
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Discover the top 7 compliance tools tailored for marketing teams in 2024, ensuring seamless adherence to regulations and streamlined workflows. The final example for the Apple Watch Edition uses some existing photos to add substance to the design brief. But aside from that, you can see all the required elements, plus the “mandatories” of what and what not to mention.
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A design brief is a document that outlines the goals, project scope, budget, design requirements, and other core details of a new project. It serves to align the vision of all the stakeholders on how the final deliverable should look and what purpose it should serve. A well-defined schedule helps designers focus their efforts efficiently while also allowing clients to align expectations regarding delivery dates.
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While she’s flexible, Sherry would like to keep her budget under $5,000. A design brief is a demonstration of understanding between the designer and the client. Creating a design brief is no small task, but it's worth it when done right. At the very least, they will probably have a typeface, brand colors, and general brand guidelines. They may also have a design system in place designers can use to inform their work. Understanding the audience helps guide your decision-making and create useful products for the right audience.
They provided inspiration examples from big companies doing great work in this field as references. To truly understand the power of a design brief, let’s explore two real-life examples that show how clear direction can lead to stunning results. The best part about this roadmap is that it’s flexible; able to accommodate detours or changes in direction if needed during product development. It provides not just guidance but also serves as reassurance that everyone involved understands the final destination.
Who is responsible for writing a design brief?
A design brief not only defines the scope of a design project, but it also helps keep everyone in agreement and the project on track. It’s an agreed-upon, vital contract that guides both clients and designers from initial ideation all the way to a strong, viable end-product. In both these examples, the clients’ expectations were met because they took time crafting well-written design briefs that gave their respective teams clear direction. These instances show how your next creative project can benefit from following in their footsteps. Writing a clear creative brief full of product design specifications can help everyone avoid a bad design experience.
How do you write a design brief?
Create a design that checks all the boxes with our design brief template. Then, use your design objectives, overall vision, and our interactive templates to guide every step of the creative process. There’s always room for the “anything else” category — those bits and pieces of information that don’t neatly fit into the other sections but are still important.
The main focus of the design brief should be on the results and outcomes of the design concepts and visual direction. It should also relate that design vision to the business objectives of the project. In other words, it allows the client to focus on what they want to achieve before any design work starts on the project. Recent competitors designed their pages, prioritizing only user experience. Didi Connect plans to make its website application easier to navigate with simple icons, clear layouts, and colors. This project aims to improve the user experience of the company’s mobile app, focusing primarily on its design.
All the hard work we put into understanding our users and checking out the competition isn’t for nothing. It all pays off when it helps us craft a detailed design brief that guides us. For a solid brief, it’s crucial to clearly outline the project scope and pinpoint specific deliverables. It’s your blueprint, roadmap, and translator for turning abstract ideas into concrete results. A well-crafted brief aligns all stakeholders, anticipates hurdles to sidestep roadblocks, and acts as your guiding star in decision-making.
Having an approved design brief also gives everyone involved a sense of ownership over the project. This fosters collaboration as all stakeholders are invested in its success. You wouldn’t start driving without knowing your destination, would you?
Not only would you waste time wandering aimlessly, but you might even end up somewhere completely unexpected. You gather data from various sources – interviews with users (akin to interrogations), surveys (like hidden clues), or usability testing (much like crime scene investigations). This treasure trove of information helps you get under the skin of your target audience and aligns everyone involved on who they’re designing for. For small companies, often the owner takes the initiative to draft the brief personally. They know their business inside out and can articulate their needs precisely. On the other hand, larger companies usually have a marketing department or a dedicated team responsible for creating this document.
Here are some insights into how avoiding mid-project changes can make things smoother. Writing this part as detailed yet concisely as possible encourages everyone involved to understand the ultimate goal, and it will help them deliver quality work. And when you’re ready to boost your productivity even further, unlock even more advanced features for as little as $7. Plus, your Whiteboard stays updated at all times, wiping out the need for multiple tabs, constant refreshing, and confusion caused by lengthy text-based descriptions. ClickUp Docs are your destination for all things text-based in your Workspace.
Understanding your audience is the first step in addressing their needs in the best possible way. Outline their demographic traits and psychographic characteristics, as well as the problems you want to solve for them through your product. And in the end, despite the missteps, the added publicity means that Nike wins. Whether the American Olympians can perform in the new kits without their hoo-haas sticking out remains to be seen.
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